My name is Ella, and I launched little Ruby to promote what I believe in and care about. I´m a mother, graphic designer and art therapist. Being half German/half Berber, I was born and raised in the north of Germany (Baltic Sea) and now live in Berlin.

My free-spirited North African roots and my time at the Baltic Sea are a huge inspiration for my materials and illustrations – the Berber folk love virgin wool and magical signs and symbols, and the North Germans love the sea, the waves and their salty stories.

These two cultures have, in turn, influenced my own designs, inspired by the incredible beauty of nature, which is why animals are frequent subjects. The illustrations are minimalist, simple and engaging to the little ones. 

The products are created with freedom, comfort and happiness in mind. The wellbeing of your babies and kids, and of our planet are my priority.

All garments are made with the best organic GOTS-certified fabrics without any chemicals or other harmful substances. I work fairly with each of my suppliers, paying a fair price so that they can in turn pay fair wages.

The illustrations are individually hand screen printed by myself, using non toxic, eco-friendly water-based textile inks.